TY  - BOOK
AU  - Patti,Charles H.
AU  - Hartley,Steven William
AU  - Kennedy,Susan L.
TI  - Business-to-business advertising: a marketing management approach 
SN  - 0844234710 :
AV  - HF5823 .PAT 1991
PY  - 1991///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Advertising, Industrial
KW  - Industrial marketing
KW  - Management
N1  - "Published in association with the Business and Professional Advertising Association (B/PAA)."; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh041/90047970.html
ER  -