Patti, Charles H. <br/><br/>
Business-to-business advertising :  a marketing management approach / 
Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy. 
 - Lincolnwood, Ill., USA :  NTC Business Books,  c1991. 
 - xii, 286 p. :  ill. ;  25 cm. 
<br/><br/> "Published in association with the Business and Professional Advertising Association (B/PAA)." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844234710 :  $39.95 
<br/><br/><label>LCCN: </label>90047970  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Industrial.<br/>Industrial marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5823  / .PAT 1991