TY  - GEN
AU  - Shimp, Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 9780324408089
AV  - HF5821 SHI 2007 
PY  - 2007///
CY  - Mason
PB  - Thomson Higher Education / South-Western
KW  - Sales promotion
KW  - Advertising
KW  - Communication in marketing
KW  - Direct marketing
N1  - Includes index
ER  -