Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp 
 - Seventh edition 
 - xx, 629p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780324408089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Advertising<br/>Communication in marketing<br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5821 SHI 2007