TY  - GEN
AU  -  Winer, Russell S
TI  - Marketing Management
SN  - 9788131715260
AV  - HF5415.13 WIN 2007 
PY  - 2007///
CY  - Noida
PB  - Dorling Kindersley
KW  - Marketing -- Management
N1  - includes index
ER  -