Rayport, Jeffrey F. <br/><br/>
Introduction to e-commerce / 
Jeffrey F. Rayport,  & Bernard J. Jaworski. 
 - 2nd ed. 
 - xxvii, 516 p. :  ill. ; 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072553472 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.
<br/><br/><label>LC Class. No.: </label>HF 5548.32 RAY 2004