Lehmann, Donald R. <br/><br/>
Product Management / 
Donald R. Lehmann, Russell S. Winer. 
 - 2nd ed. 
 - xix, 460 p.   ill. ; 
 - The Irwin series in marketing .
<br/><br/> includes index. 
<br/><br/>Includes bibliographical references.<br/> 
<br/><br/><label>ISBN: </label>0256214395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.
<br/><br/><label>LC Class. No.: </label>HF5415.15 LEH 1997