TY - GEN AU - Bickerton,Pauline AU - Bickerton,Matthew AU - Pardesi,Upkar ED - Chartered Institute of Marketing. TI - Cybermarketing: how to use the Internet to market your goods and services SN - 0750647043 (alk. paper) AV - HF5415.1265 BIC 2000 PY - 2000/// CY - Oxford PB - Butterworth Heinemann KW - Internet marketing KW - Internet advertising N1 - "Published in association with the Chartered Institute of Marketing."; Includes bibliographical references and index UR - http://www.loc.gov/catdir/description/els031/00044449.html UR - http://www.loc.gov/catdir/toc/els031/00044449.html ER -