01213 a2200253 4500 0 0 0 0 NFIC MCL MCL GEN 2004-05-12 3683 0 HF5415.1265 BIC 2000 B015390 2021-05-12 00:00:00 c.1 2021-05-12 BK 7717 7717 0750647043 (alk. paper) HF5415.1265 BIC 2000 Bickerton, Pauline. author Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. 2nd ed. Oxford : Butterworth Heinemann, 2000. xvi, 355 p. : ill. ; "Published in association with the Chartered Institute of Marketing." Includes bibliographical references and index. Internet marketing. Internet advertising. Bickerton, Matthew author Pardesi, Upkar. author Chartered Institute of Marketing. Publisher description http://www.loc.gov/catdir/description/els031/00044449.html Table of contents http://www.loc.gov/catdir/toc/els031/00044449.html lcc BK 2nd ed. 5415.1265 BIC HF