Bickerton, Pauline. <br/><br/>
Cybermarketing :  how to use the Internet to market your goods and services / 
Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. 
 - 2nd ed. 
 - xvi, 355 p. :  ill. ; 
<br/><br/> "Published in association with the Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750647043 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.1265 BIC 2000