Czinkota, Michael R. <br/><br/>
Global Marketing / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - 648 p. :  ill. (some col.) ; 
 - The Dryden Press series in marketing .
<br/><br/> includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780030106491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.
<br/><br/><label>LC Class. No.: </label>HF1416 CZI 1996