TY  - GEN
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
TI  - Services Marketing: People,Technology, Strategy 
SN  - 9780273756064
AV  - HF5415.13 LOV 2011 
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - includes index; Includes bibliographical references
ER  -