Lovelock, Christopher. <br/><br/>
Services Marketing :  People,Technology, Strategy / 
Christopher Lovelock, Jochen Wirtz. 
 - 7th ed. 
 - xxii, 626 p. :  ill., map ; 
<br/><br/> includes index 
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>9780273756064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13 LOV 2011