TY  - GEN
AU  -  Palmer, Adrian
TI  -  Principles of Services Marketing
SN  -  9780077107949
AV  - HF5415.13 PAL 2005 
PY  - 2005///
CY  - London
PB  - McGraw-Hill
KW  - Service industries -- Marketing
KW  - Marketing
N1  - includes bibliographical references and index
ER  -