Palmer, Adrian <br/><br/>
Principles of Services Marketing/ 
Adrian Palmer 
 - xi, 575 pages :  ill. 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780077107949 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13 PAL 2005