TY  - GEN
AU  - Piercy,Nigel
TI  - Market-led strategic change: transforming the process of going to market 
SN  - 075065225x
AV  - HF 5415.13 PIE 2002 
PY  - 2002///
CY  - Oxford
PB  - Butterworth
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1117/98135256-d.html
ER  -