Piercy, Nigel. <br/><br/>
Market-led strategic change :  transforming the process of going to market / 
Nigel Piercy. 
 - 2nd ed. 
 - xiv, 665 p. :  ill. ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>075065225x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 PIE 2002