TY  - GEN
AU  - Brown,Stephen
TI  - Brands and branding
SN  - 9781473919525 (pbk)
AV  - HF5415.1255 BRO 2016 
PY  - 2016///
CY  - Los Angeles, London
PB  - SAGE
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes index; Includes bibliographical references (pages 247-276)
ER  -