Brown, Stephen, 1955 March 23-
Brands and branding /
Stephen Brown.
- xi, 282 pages ;
Includes index
Includes bibliographical references (pages 247-276)
9781473919525 (pbk) 1473919525 (pbk) 9781473919518 (hbk) 1473919517 (hbk)
Branding (Marketing)
Brand name products.
Brand name products.
HF5415.1255 BRO 2016