Crawford, C. Merle  1924- <br/><br/>
New products management / 
C. Merle Crawford. 
 - 5th ed. 
 - xxix, 508 p. :  ill. ; 
 - The Irwin series in marketing .
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references (p. 453-455)  
<br/><br/><label>ISBN: </label>0256187789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.153 CRA 1996