TY  - GEN
AU  - Smith,P.R.
AU  - Zook,Ze
TI  - Marketing communications: integrating offline and online with social media 
SN  - 9780749461935
AV  - HF5415.123 SMI 2011 
PY  - 2011///
CY  - London
PB  - Kogan Page
KW  - Communication in marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy1114/2010045798-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1114/2010045798-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1201/2010045798-t.html
ER  -