TY  - GEN
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research essentials
SN  - 0324023170 (package: book & CD)
AV  - HF5415.2 MCD 2003 
PY  - 2003///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing research
N1  - Includes index; Includes bibliographical references
ER  -