McDaniel, Carl D. <br/><br/>
Marketing research essentials / 
Carl McDaniel Jr., Roger Gates. 
 - 3rd ed. 
 - 1 v. (various pagings) :  ill. ; 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>0324023170 (package: book & CD) 0324028407 (book only) 0324037139 (CD only) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2 MCD 2003