TY  - GEN
AU  - Best,Roger J.
TI  - Market-based management: strategies for growing customer value and profitability 
SN  - 0131064851 (alk. paper)
AV  - HF5415.13 BES 1997 
PY  - 1997///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -