TY  - GEN
AU  - Easwaran,Sunanda
AU  - Singh,Sharmila J.
TI  - Marketing research: concepts, practices, and cases 
SN  - 9780195676969 (pbk.)
AV  - HF5415.2 EAS 2006 
PY  - 2006///
CY  - New Delhi
PB  - Oxford University Press
KW  - Marketing research
N1  - Includes index; Includes bibliographical references
ER  -