Easwaran, Sunanda. <br/><br/>
Marketing research :  concepts, practices, and cases / 
Sunanda Easwaran, Sharmila J. Singh. 
 - x, 605 p. :  ill. ; 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>9780195676969 (pbk.) 0195676963 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2 EAS 2006