Egan, John,  1952- <br/><br/>
Relationship marketing :  exploring relational strategies in marketing / 
John Egan. 
 - 4th ed. 
 - xxii, 300 p. ;  ill. col. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273737780 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.55 EGA 2011