TY - GEN AU - Abratt, Russell TI - Contemporary cases in South African marketing SN - 9781919876049 AV - HF5415.12 ABR 2001 PY - 2001/// CY - Claremont PB - New African Education (NAE) KW - Marketing -- South Africa -- Case studies KW - Marketing -- South Africa KW - Marketing KW - South Africa N1 - Includes appendix ER -