TY  - GEN
AU  - Mercer,David
TI  - Marketing Strategy: the Challenge of the External Environment 
SN  - 9780761958765
AV  - HF5415 MER 1998 
PY  - 1998///
CY  - London
PB  - Sage
KW  - Marketing
KW  - Business planning
N1  - includes index; Includes bibliographical references
UR  - http://lcweb.loc.gov/catdir/toc/97-62267.html
UR  - http://www.loc.gov/catdir/enhancements/fy0657/97062267-d.html
ER  -