Mercer, David <br/><br/>
Marketing Strategy :  the Challenge of the External Environment / 
David Mercer. 
 - viii, 325 p. :  ill. ; 
<br/><br/> includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780761958765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business planning.
<br/><br/><label>LC Class. No.: </label>HF5415 MER 1998