TY  - GEN
AU  - Roe, Michael
TI  - Market research in action
SN  - 9781861529381
AV  - HF5415.2 ROE 2004 
PY  - 2004///
CY  - London
PB  - Thomson Learning
KW  - Marketing research
KW  - Marketing research -- Case studies
N1  - Includes index
ER  -