Roe, Michael <br/><br/>
Market research in action / 
Michael Roe 
 - 260. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781861529381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research -- Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2 ROE 2004