00751    a2200169   4500020001700000050002300017100002800040245004600068264003500114300003200149500005100181504005100232650001500283856008900298856009000387856010400477  a10007715234400aHF5415.13 PAL 20141 aPalmer, Adrian.eauthor10aPrinciples of marketing /cAdrian Palmer.  aBerkshire :bMcGraw-Hillc2014  axviii, 495p. :bill. ; col.  aIncludes bibliographical references and index.  aIncludes bibliographical references and index. 0aMarketing.423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0610/00039933-d.html413Table of contents onlyuhttp://www.loc.gov/catdir/enhancements/fy0610/00039933-t.html423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0724/00039933-b.html