Palmer, Adrian. <br/><br/>
Principles of marketing / 
Adrian Palmer. 
 - xviii, 495p. :  ill. ; col. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>100077152344 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13 PAL 2014