Xavier, M. J.,  1953- <br/><br/>
Strategic Marketing :  a Guide for Developing Sustainable Competitive Advantage / 
M.J. Xavier. 
 - 359 p. :  ill. ; 
<br/><br/> includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780761993223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 XAV 1999