TY - GEN AU - Larsen, Hanne Hartvig TI - Cases in Marketing SN - 9780761955696 AV - HF 5415.12 CAS 1997 PY - 1997/// CY - London PB - Sage KW - Marketing -- Europe -- Case studies. KW - BUSINESS & ECONOMICS -- Commerce KW - Marketing -- Europe -- Management -- Case studies. N1 - includes bibliography ER -