TY  - GEN
AU  - Boyd,Harper W.
AU  - Westfall,Ralph L.
TI  - Marketing research: text and cases
SN  - 8185386161
AV  - HF 5415.2 BOY 2004 
PY  - 2004///
CY  - Irwin
PB  - Homewood
KW  - Marketing research
N1  - Includes bibliographical references; Includes bibliographical references
ER  -