Boyd, Harper W. <br/><br/>
Marketing research :  text and cases/ 
Harper W. Boyd,  Stanley  F Stasch and] Ralph Westfall. 
 - xv, 816p.  ill. 
<br/><br/> Includes bibliographical references. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 BOY 2004