TY  - GEN
AU  - Shanker, Ravi
TI  - Services marketing: the Indian perspectives : text and readings 
SN  - 8174462678
AV  - HF5415 SHA 2005 
PY  - 2005///
CY  - New Delhi
PB  - Excel books
KW  - Services marketing
N1  - Includes bibliographical references and index
ER  -