Shanker, Ravi <br/><br/>
Services marketing :  the Indian perspectives : text and readings / 
Ravi Shanker 
 - 656p. :  ill. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8174462678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>LC Class. No.: </label>HF5415 SHA 2005