TY  - GEN
AU  - McDonald, Malcolm
AU  - Payne, Adrian
TI  - Marketing planning for services
SN  - 9780750630221
AV  - HF5415 MCD 1996 
PY  - 1996///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing---Planning
N1  - Includes index
ER  -