McDonald, Malcolm <br/><br/>
Marketing planning for services / 
Malcolm McDolnald & Adrian Payne 
 - 364p. :  ill. 
 - Marketing series .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780750630221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing---Planning
<br/><br/><label>LC Class. No.: </label>HF5415 MCD 1996