TY  - GEN
AU  - Nash,Edward L.
TI  - Direct marketing: strategy, planning, execution 
SN  - 0071352872
AV  - HF5415.126 NAS 2000 
PY  - 2000///
CY  - New York
PB  - McGraw-Hill
KW  - Direct marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/mh041/99054038.html
UR  - http://www.loc.gov/catdir/description/mh023/99054038.html
UR  - http://www.loc.gov/catdir/toc/mh023/99054038.html
ER  -