Nash, Edward L. <br/><br/>
Direct marketing :  strategy, planning, execution / 
Edward L. Nash. 
 - 4th ed. 
 - xxxii, 600 p. :  ill. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071352872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.126 NAS 2000