TY  - GEN
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Day, George S.
TI  - Marketing Research
SN  - 9971513897
AV  - HF5415.2 AAK 2002 
PY  - 2002///
CY  - New York
PB  - John Wiley
KW  - Marketing research -- Handbooks, manuals, etc.
KW  - Marketing research -- Case studies
KW  -  Marketing research
N1  - includes bibliographical references and index
ER  -