Aaker, David A. <br/><br/>
Marketing Research/ 
David A Aaker, Kumar V. & George S. Day 
 - 7th ed. 
 - xvi;751p.  ill. 
<br/><br/> includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9971513897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research -- Handbooks, manuals, etc. <br/>Marketing research -- Case studies.<br/> Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2 AAK 2002