TY  - GEN
AU  - Needham, Dave
AU  - Dransfield, Rob
TI  - Marketing: everybody's business 
SN  - 9780435450250
AV  - HF5415 NEE 1995 
PY  - 1995///
CY  - Oxford
PB  - Heinemann Educational Publishers
KW  - Marketing
N1  - Includes index
ER  -