TY  - GEN
AU  - Arora, Richard
AU  - Mahankale, Nitin R.
TI  - Marketing Research
SN  - 9788120346697
AV  - HF 5415.2 ARO 2013 
PY  - 2013///
CY  - New Delhi
PB  - PHI Learning
KW  - Research
KW  - Marketing
KW  - Research methods
KW  - Research Designs
N1  - includes index
ER  -