TY  - GEN
AU  - Hardy, Len
TI  - Successful business operations: how to develop and exploit competitive advantage 
SN  - 0631176268
AV  - HD30.28 HAR 1990 
PY  - 1990///
CY  - Oxford
PB  - Basil Blackwell, 
KW  - Success in business
KW  - Strategic planning
KW  - Strategic management
KW  - Marketing
N1  - Part 1 The company operations plan. 
Part 2 The best value concept: competitive advantage; the market; competitors. 
Part 3 Business opportunities: brands - marketing and competitive advantage; opportunities and brand development. 
Part 4 Research and development: produce costs; sales promotion; advertising; pricing; the trade - sales force and distribution. 
Part 5 Leadership - morale and culture. 
Part 6 Commercial management. 
Part 7 Forming the company operations plan
ER  -