how to develop and exploit competitive advantage Hardy, Len creator author xvi, 321 pages : ill. ; 24 cm Len Hardy Part 1 The company operations plan. Part 2 The best value concept: competitive advantage; the market; competitors. Part 3 Business opportunities: brands - marketing and competitive advantage; opportunities and brand development. Part 4 Research and development: produce costs; sales promotion; advertising; pricing; the trade - sales force and distribution. Part 5 Leadership - morale and culture. Part 6 Commercial management. Part 7 Forming the company operations plan. Success in business Strategic planning Strategic management Marketing HD30.28 HAR 1990 0631176268